• Deliver high quality experiences to end-users across multiple products
• Create, manage, and ensure ongoing personas development for product areas
• Exhibits natural and intuitive user empathy
• Utilize and synthesize qualitative and quantitative data to continuously drive product improvement
• Determine and analyze KPIs across multiple products to establish digital experience success, failures and next steps through iteration
• Understand and drive User Research, UX to design and craft quality experiences
• Communicate user needs hypothesis to ensure desired product outcomes
• Advise and collaborate on test creation and setup
• Align user needs with company objectives to achieve product outcomes
• Develop relationships with important strategic vendors and internal stakeholders/partners
• Conduct secondary market research and apply toward digital product strategy
• Analyze complex business cases to determine product feasibility, prioritization and project ROI
• Effectively organize and lead brainstorming sessions
• Leverage AI tools to accelerate and improve product discovery, requirements, and delivery (e.g., synthesis, writing, analysis)
• Structure strategic conversations and develop digital product strategy independently