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Product Manager, Personalization

Direct Line Workforce Solutions
2 days ago
Full-time
On-site
Phoenix, Arizona, United States
AI Product Manager

Product Manager, Personalization - Phoenix, AZ - $50/hr

Location: Phoenix, AZ

Work Arrangement: Onsite

Overview:

We're seeking a Product Manager, Personalization to lead the strategy, development, and optimization of AI-driven customer experiences across digital channels.

This role will focus on building personalization capabilities that improve customer engagement, conversion, and revenue growth through data-driven recommendations, segmentation, dynamic content, and intelligent customer experiences. The ideal candidate combines strong product management expertise with a solid understanding of digital products, APIs, data platforms, machine learning concepts, and customer personalization technologies.

Key Responsibilities:

Define and execute the product roadmap for personalization capabilities across web, mobile, and marketing channels.

Build and scale personalization use cases including recommendations, segmentation, dynamic content, and cross-sell opportunities.

Partner with engineering, data science, design, and business teams to deliver customer-facing digital products.

Leverage customer and contextual data to create highly relevant user experiences.

Collaborate with data science teams to optimize recommendation engines, propensity models, and machine learning solutions.

Manage product backlogs, prioritize features, and drive successful product delivery.

Lead A/B testing and experimentation initiatives to improve engagement and conversion rates.

Track and analyze KPIs including CTR, customer engagement, conversion, and revenue impact.

Create executive presentations, product narratives, and stakeholder communications.

Ensure personalization solutions align with data governance, scalability, and compliance requirements.

Requirements:

Bachelor's degree in Business, Computer Science, Information Systems, Marketing, or a related field.

5+ years of Product Management experience.

Experience building and launching customer-facing digital products.

Strong understanding of APIs, data platforms, and system integrations.

Experience with personalization, recommendation engines, or customer engagement platforms.

Knowledge of machine learning concepts including recommendation systems and segmentation.

Strong analytical mindset with the ability to make data-driven decisions.

Experience managing product roadmaps, backlogs, and full product lifecycles.

Excellent communication, storytelling, and stakeholder management skills.

Experience working with cross-functional product, engineering, and business teams.

Preferred Qualifications:

Experience with AI/ML-driven personalization platforms.

Familiarity with Generative AI technologies and applications.

Experience with A/B testing and experimentation frameworks.

Experience with personalization engines, orchestration layers, or marketing technology platforms.

Experience within financial services, travel, hospitality, or e-commerce industries.

Experience working in large enterprise environments.

Compensation & Benefits:

Pay Rate: $50/hour

Employment Type: Contract

Work Arrangement: Onsite

Visa Sponsorship: No visa sponsorship available.

Relocation Assistance: No relocation assistance available.

Benefits may be available based on employment classification.

Apply Today:

If you're passionate about building personalized digital experiences, leveraging AI and machine learning, and driving customer engagement through innovative product strategies, we encourage you to apply today.