Product Manager, Growth and Analytics

About NextGen Leads:

NextGen Leads is a performance-based marketing company dedicated to helping our partners grow through high-quality lead generation and smart technology. We thrive on innovation, agility, and transparency, with a team that’s passionate about making data-driven decisions to fuel growth.

Position Overview:

We are looking for a dynamic Product Manager with a strong foundation in data analytics to help drive the next generation of our product. This role is approximately two-thirds product management and one-third data analysis, ideal for someone who loves building customer-centric products and isn’t afraid to dive deep into data.

You’ll work cross-functionally with Development, Sales, Marketing, and other leaders to shape our roadmap, define product features, and ensure our data infrastructure and insights empower strong decision-making across the business.

Essential Job Duties:

• Product Management
  • Own the product roadmap by gathering, refining, prioritizing, and organizing feature ideas from across the team
  • Write clear, concise, and comprehensive PRDs (Product Requirement Documents) that fully capture business requirements and guide the development team effectively
  • Help guide the progress of projects and maintain a high standard of quality for our projects with routine check-ins and meetings with project teams as needed
  • Triage bugs and feature requests, working with the Dev team to ensure development resources are focused on high-impact work
  • Serve as the voice of the customer: engage with users regularly, gather feedback, and turn insights into product direction
  • Drive product launches, ensuring features are complete, bugs are handled, and customer communications are proactive and clear
  • Develop wireframes to ensure optimal user experience and high adoption rate for new features and products
• Data Analytics
  • Serve as the go-to resource for data questions across Sales, Marketing, and Dev
  • Conduct proactive and reactive data analyses to guide decision-making, uncover insights, and recommend strategic actions
  • Monitor and improve the company's data collection practices to ensure accuracy and completeness
  • Partner with teams to interpret data and ensure it drives real, measurable impact
  • Co-manage custom reporting (SQL queries, data validation, report structure) in partnership with DevOps
  • Own long-standing analytical questions, bringing structure and resolution to them

What We’re Looking For:

• Product Mindset: You’ve been a PM or worked closely with Product teams and truly understand the value of product management.
• Data Proficiency: Strong SQL skills are a must. You know how to structure analyses, extract meaningful insights, and present them clearly.
• Technical Aptitude: While you don’t need to be a full-stack developer, basic programming skills (especially in JavaScript) are highly desirable.
• Startup/Tech DNA: You’ve worked in fast-paced tech environments and thrive in ambiguity, learning quickly and executing decisively.
• Strong Communication: You can take complex technical or analytical information and make it understandable and actionable for any audience.

Nice-to-Haves:

• Experience with data analytics tools
• Familiarity with Agile workflows or similar development methodologies
• Experience with customer feedback tools or processes

Competencies:

• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Physical Demands and Work Environment

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to utilize hand and finger dexterity

• While performing the duties of this job, the noise level in the work environment is usually quiet.
• Specific vision abilities required by this job include: Close vision, Peripheral vision, Depth perception, and the ability to adjust focus.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

EEOC Statement

NextGen Leads provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Classification:

Regular Full-time, Salary

Compensation:

$85k - $145k annually