About Arlo:
At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day.
At Arlo, we are empowered to make a difference. We turn ideas into innovative products dedicated to changing how people protect and connect with the people and things they love. We are a performance-driven, talented, and diverse team committed to delivering world-class products for our customers. Our employees are the foundation of our success, and we strive to create a workplace where people feel engaged, inspired, challenged, proud, and respected. If you are creative, forward-thinking, and passionate about technology, and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at Arlo.
We’re looking for a Growth Product Manager to join our team and drive the strategy for acquiring, engaging, and retaining users. In this role, you’ll bridge product and marketing, leveraging data-driven insights to enhance customer experiences, optimize conversion funnels, and scale growth initiatives.
Job Responsibilities:
Develop and execute strategies to drive user acquisition, engagement, and retention.
Optimize end-to-end customer journeys, identifying friction points and improving conversion rates.
Work cross-functionally with product, engineering, design, and marketing teams to drive growth initiatives.
Utilize data analytics to segment users, personalize experiences, and enhance customer lifetime value.
Evaluate and personalize lifecycle marketing communications (email, push notifications, in-app messaging, SMS) to drive user engagement and retention.
Leverage marketing automation and CRM tools to nurture leads and re-engage users.
Stay ahead of industry trends and apply best practices in growth marketing, user acquisition, and retention strategies.
Experience and Attributes:
5+ years of experience in growth product management, product-led growth, or growth marketing, preferably in the mobile app or subscription-based industry.
Strong background in funnel optimization, conversion rate improvement, and user lifecycle strategies.
Strong understanding of performance marketing (Google Ads, Facebook Ads, programmatic display, etc.) and their impact on product growth.
Experience with marketing automation platforms, CRM systems, and customer segmentation.
Ability to develop viral, referral, and incentive-based growth strategies.
Excellent analytical and problem-solving skills with a data-driven mindset.
Strong collaboration and communication skills to work effectively in a cross-functional team.
A proactive, results-driven approach with a passion for growth and experimentation in a fast-paced environment.
The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between $117,000 – 145,000/year. However, base pay offered may vary depending on multiple factors, including location, role, job-related knowledge, skills, relevant education and experience.
We are committed to building an inclusive company and we are most interested in finding the BEST candidate for the job, regardless of their background. A candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described. We may work with candidates, as appropriate, to ensure they develop additional skills as necessary to fulfil the essential functions of the job.
Arlo is proud to be an equal opportunity employer. We value inclusion and are committed to an inclusive, and harassment-free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment.
We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.