Visitor Lifecycle Product Manager, Real Estate
LowerHere at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.
With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.
Job Description:
We are looking for a Visitor Lifecycle Product Manager to join our Movoto channel! Movoto is a top 5 real estate portal that aids homebuyers with personalized guidance, trusted agent partnerships, and data-driven insights.
In this role, you will work closely within a cross-functional team of peers within product management, engineering, business analytics, and design to drive return visits to Movoto.com and its corresponding mobile app via email, push notifications, and other non-paid channels. This will entail creating, updating, and optimizing content about homes (“listings”) and the real estate industry more broadly. Our product, design, and engineering (PDE) team has an aim of delivering results through creativity, holding itself accountable to drive business growth by increasing the breadth and relevance of the information it provides to consumers.
What you’ll do:
Use a data-driven approach to identify the largest available opportunities to grow non-paid traffic to Movoto (outside of SEO)
Partner with Product, Design, and Engineering peers to develop a content strategy that considers both how to improve the scalability, quality, and volume of content while also improving the efficiency of how that content is delivered via email, notifications, and other alternative channels (like social media, and agentic search)
Improve the relevance of property recommendations via experimentation with listing recommendation algorithms (both heuristic-driven and ML-driven)
Design A/B experiments to improve email deliverability as well as open rates and click-through rates, with an end-goal of increasing email traffic
Propose and launch net-new email listing campaigns or touchpoints to supplement or replace existing campaigns
Who you are:
5+ years of experience driving consumer re-engagement
Ability to use data analysis to size opportunities and clearly evaluate whether prior decisions were effective or ineffective (i.e., you don’t manipulate data simply to find a justification for a decision you already made)
Proficiency with A/B testing methodologies
Background in AI/ML-driven product experiences or data-intensive systems
Familiarity with the process of algorithmic testing, including the mechanics of how to work with engineering to improve decisioning on which listings are most relevant to a consumer
Curiosity about human behavior and interest in the way people think
Excellent communication skills, with a proven track record of presenting proposals to cross-functional teams and evangelizing UX to a broad organization
Proven track-record of partnering with Product and Engineering to pursue business outcomes in an agile product development environment
Preferred Qualifications:
Residential real estate, real estate technology or FinTech experience
Familiarity with various email service providers and their corresponding tools
Technical product management experience
Why you’ll love working here:
- You’ll be surrounded by talented, dedicated people who believe in the company’s mission.
- You’ll be able to shape the future of Lower’s user experience.
- You’ll join a locally and nationally recognized best place to work that values promotion from within.
- There is opportunity for professional growth and development.
Plus:
- Competitive compensation plan
- Extended benefit offerings including: Medical/dental/vision
- Paid holidays
- Paid time off
- Parental leave
- Life insurance
- Short- and long-term disability
- 401K with company match
- Discount on home mortgage refinances or purchase
Job Type: Full-time
Work Location: Hybrid in Austin, TX
Compensation: $150,000 -$170,000
Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.