Sr. Product Manager, App Marketplaces Child Safety
Apple
3 days ago
On-site
Cupertino, California, United States
Product Manager
Apple’s app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. \\n\\nFor families, our mission carries a particular importance — to ensure that children and teens have access to experiences that are thoughtful, age-appropriate, and reflective of Apple"s values.\\n\\nWe are seeking an experienced and motivated Senior Product Manager who is passionate about family-centered design and the app ecosystem to join the Marketplace Technologies team. This role leads the strategic product vision for children and teens across Apple"s app marketplace platforms, including the App Store, driving Apple"s continued investment in the tools, policies, and experiences that serve families well.
As the Senior Product Manager for App Marketplaces Child Safety, you will help define and drive Apple"s product strategy for children and teens across its app ecosystem, with a focus on the App Store"s role as the world"s most trusted platform for app discovery. You will translate a deep understanding of child development, digital wellbeing, and family needs into concrete product experiences — shaping how millions of kids discover apps, how families browse and manage purchases across Apple"s global marketplace, and how emerging technologies are thoughtfully developed for younger audiences.\\n\\nYou will work across a broad set of internal partners — including Product Marketing, Health, Engineering, Legal, and App Review — to align child safety considerations with Apple"s platform policies and product decisions. This is a high-visibility, high-impact role at the intersection of product, policy, and platform trust.
Define and drive the strategic product vision for children and teens on Apple"s app marketplace platforms, including the App Store\\nLead the development of product policies for emerging technology areas\\nExpand Apple’s parental controls, including Ask to Buy, to create seamless, trusted experiences for families to enjoy apps and games\\nPartner closely with Product Marketing, Human Interface, Health, Engineering, Legal, and App Review to ensure family-centered considerations inform platform policy and product development\\nDefine product requirements from conception through launch; monitor adoption and outcomes to drive continuous improvement\\nBalance and synthesize input from a wide range of internal stakeholders with varying priorities and timelines\\nServe as an internal advocate for children and families across Apple"s broader app ecosystem
10+ years of product management experience delivering complex, large-scale products with meaningful user impact\\nDemonstrated experience working on family products, digital wellbeing, or age-appropriate design for young children and adolescents, grounded in an understanding of childhood developmental stages and their implications for product decisions\\nProven ability to lead highly cross-functional teams through the full product lifecycle, from strategy through launch, in a fast-moving environment\\nStrong policy intuition; comfortable working at the intersection of product, legal, and regulatory considerations\\nExceptional interpersonal and communication skills; skilled at building consensus and fostering trust across teams with competing priorities\\nStrong analytical capabilities to identify opportunities, define success metrics, and measure impact\\nBA/BS or equivalent experience; advanced degree a plus
Experience developing products or policies at a two-sided marketplace, app platform, or digital content ecosystem\\nFamiliarity with applicable regulations and industry standards related to minors" online experiences\\nAbility to fluidly operate across highly technical product details and high-level strategic narratives, and translate between both for diverse audiences\\nExperience working with legal, trust \u0026 safety, or policy teams on platform integrity or content-related products\\nStrong storytelling and executive presentation skills, including the ability to frame complex issues clearly for senior leadership\\nFluency with Keynote; experience presenting to executive audiences\\nPress and media experience with success as a product spokesperson on a national or global level\\nGenuine passion for building trusted digital experiences for children and families
As the Senior Product Manager for App Marketplaces Child Safety, you will help define and drive Apple"s product strategy for children and teens across its app ecosystem, with a focus on the App Store"s role as the world"s most trusted platform for app discovery. You will translate a deep understanding of child development, digital wellbeing, and family needs into concrete product experiences — shaping how millions of kids discover apps, how families browse and manage purchases across Apple"s global marketplace, and how emerging technologies are thoughtfully developed for younger audiences.\\n\\nYou will work across a broad set of internal partners — including Product Marketing, Health, Engineering, Legal, and App Review — to align child safety considerations with Apple"s platform policies and product decisions. This is a high-visibility, high-impact role at the intersection of product, policy, and platform trust.
Define and drive the strategic product vision for children and teens on Apple"s app marketplace platforms, including the App Store\\nLead the development of product policies for emerging technology areas\\nExpand Apple’s parental controls, including Ask to Buy, to create seamless, trusted experiences for families to enjoy apps and games\\nPartner closely with Product Marketing, Human Interface, Health, Engineering, Legal, and App Review to ensure family-centered considerations inform platform policy and product development\\nDefine product requirements from conception through launch; monitor adoption and outcomes to drive continuous improvement\\nBalance and synthesize input from a wide range of internal stakeholders with varying priorities and timelines\\nServe as an internal advocate for children and families across Apple"s broader app ecosystem
10+ years of product management experience delivering complex, large-scale products with meaningful user impact\\nDemonstrated experience working on family products, digital wellbeing, or age-appropriate design for young children and adolescents, grounded in an understanding of childhood developmental stages and their implications for product decisions\\nProven ability to lead highly cross-functional teams through the full product lifecycle, from strategy through launch, in a fast-moving environment\\nStrong policy intuition; comfortable working at the intersection of product, legal, and regulatory considerations\\nExceptional interpersonal and communication skills; skilled at building consensus and fostering trust across teams with competing priorities\\nStrong analytical capabilities to identify opportunities, define success metrics, and measure impact\\nBA/BS or equivalent experience; advanced degree a plus
Experience developing products or policies at a two-sided marketplace, app platform, or digital content ecosystem\\nFamiliarity with applicable regulations and industry standards related to minors" online experiences\\nAbility to fluidly operate across highly technical product details and high-level strategic narratives, and translate between both for diverse audiences\\nExperience working with legal, trust \u0026 safety, or policy teams on platform integrity or content-related products\\nStrong storytelling and executive presentation skills, including the ability to frame complex issues clearly for senior leadership\\nFluency with Keynote; experience presenting to executive audiences\\nPress and media experience with success as a product spokesperson on a national or global level\\nGenuine passion for building trusted digital experiences for children and families