Senior Product Manager (Growth) (Hybrid)

Senior Product Manager (Growth) (Hybrid)

Overview:

The Senior Product Management (Growth) at Weedmaps is responsible for defining the vision, strategy, and roadmap that realize our mission of being the hub for all things cannabis. As a Senior Product Manager focused on Growth, you will own the end-to-end shopper journey and drive measurable improvements in acquisition, activation, and retention across the Weedmaps ecosystem.

You will combine customer insights, experimentation, and scalable growth frameworks to optimize user experiences, reduce friction, and build durable growth loops. You will work closely with Marketing to develop a cohesive cross-channel strategy and lead the demand-gen approach for acquiring and retaining Weedmaps shoppers. You will also optimize our martech setup to expand self-service capabilities across teams and help drive a culture of testing, learning, and rapid iteration throughout the organization.

This role requires a deep understanding of growth mechanics, marketplace dynamics, and cannabis commerce, as well as strong partnership with Lifecycle Marketing to define and execute strategies that accelerate user value. You should have a proven ability to build strong relationships across the organization, influence at all levels, and communicate clearly with both technical and non-technical partners.

The impact you'll make:

• Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
• Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
• Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
• Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
• Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
• Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.

What you've accomplished:

• Bachelor’s degree or equivalent work experience
• 5+ years product management experience in a growth focused role.
• Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
• Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
• Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.

Bonus points: 

• Strong strategic and analytical aptitude, with a proven ability to define and execute growth strategies grounded in data, experimentation, and clear business value.
• Deep understanding of growth frameworks and demand generation, with experience driving acquisition, activation, retention, and re-engagement across complex user journeys.
• Exceptional collaboration and cross-functional influence, with demonstrated success partnering closely with Marketing, Lifecycle, Engineering, and Data to deliver cohesive growth outcomes.
• Technical fluency and martech familiarity, with the ability to understand system architecture, optimize martech stacks, and enable scalable self-service tools for internal teams.
• Strong communication and storytelling skills, capable of building alignment, influencing senior stakeholders, and rallying teams around bold growth opportunities.
• Bias for action and comfort with ambiguity, with a track record of rapidly testing, learning, iterating, and adapting strategies in dynamic environments.
• User-obsessed mindset, with the ability to deeply understand shopper motivations and uncover actionable insights that drive step-function growth.
• Experience leading teams through influence, leveraging strong relationships and clarity of thought rather than authority.

The base pay range for this position is $153,750.00 - $187,000.00 per year

 2026 US Benefits for Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Up to $2,000 company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. 

You too can have a hand in shaping the industry’s future; ready to roll with us? 

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate 

About Weedmaps:

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: [email protected]

• INCORRECT: [email protected]

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.