Senior Global Product Manager

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We’re looking for a Senior Product Manager to lead the strategy and evolution of Cricut’s content systems. In this role, you will shape how users discover and engage with high-quality content across our platform. You’ll be responsible for scaling the structure of our content ecosystem, with a strong focus on refining and implementing our taxonomy which is a foundational layer for search, personalization, and content quality. This work is critical to increasing engagement and driving conversion across Cricut’s content-driven experiences. You’ll partner with Engineering, User Experience , Content, and AI teams to deliver a cohesive, scalable, and future-ready content experience.

Responsibilities:

As a Senior Product Manager, you are responsible for the following: 

• Define and drive the strategy for Cricut’s taxonomy, metadata, and content systems to support scalable discovery, personalization, and content management.
• Build and evolve a unified classification framework across content types (images, fonts, projects, education).
• Own and evolve the tools that power taxonomy, metadata tagging, content creation (via our Contributing Artist Program), and configuration management for scalable software behavior.
• Advocate for taxonomy best practices and partner with engineering, user experience, data science, and the Creative Content team to integrate taxonomy and metadata across systems and user experiences.
• Establish governance models and quality standards for taxonomy evolution, metadata integrity, and system-wide adoption.
• Collaborate with search, personalization, and platform teams to ensure taxonomies directly enhance the Cricut product experience through discovery, recommendations, and engagement.
• Identify structural gaps in taxonomy or metadata coverage through analytics and system audits, and define scalable solutions.
• Partner with data teams to define metrics that assess the effectiveness of taxonomy and metadata in driving content engagement.
• Leverage content performance and user behavior data to identify gaps and guide prioritization of taxonomy and system improvements.
• Align with AI and user-generated content teams to create a seamless and thoughtful content ecosystem.

We are looking for leaders with a thirst for challenge and a passion for delighting members. You should be comfortable working with a high-caliber team and be motivated by a fast-paced working environment. We are looking for people who have a hunger to create new products and user experiences and who live our values.

Qualifications

• 5+ years of product management experience, with significant ownership of taxonomy, content systems, metadata infrastructure, and internal tooling.
• Proven ability to design and scale classification frameworks and metadata systems that drive measurable improvements in content quality, discoverability, and operational efficiency.
• Experience owning internal tooling and infrastructure that supports metadata tagging and taxonomy governance.
• Strong systems thinker with a track record of solving complex architectural challenges across content pipelines, tooling, and user-facing experiences.
• Deep understanding of taxonomy development, metadata modeling (e.g., schema.org, IPTC), CMS platforms, and content lifecycle workflows.
• Cross-functional leadership experience partnering with engineering, data science, content strategy, and platform teams to deliver integrated solutions.
• Excellent communication skills with the ability to influence stakeholders across technical and non-technical domains.
• Background in creative platforms, design tooling, marketplaces, or large-scale content ecosystems is a strong plus.
• Passionate about helping users discover the right content—and building the internal systems that make it possible.

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.