Product Marketing Manager (healthcare/EHR platform)

Job Description:

Qualifacts is a leading provider of behavioral health software and SaaS solutions for clinical productivity, compliance and state reporting, billing, and business intelligence. Its mission is to be an innovative and trusted technology and end-to-end solutions partner, enabling exceptional outcomes for its customers and those they serve. Qualifacts’ comprehensive portfolio, including the CareLogic®, Credible™, and InSync® platforms, spans and serves the entire behavioral health, rehabilitative, and human services market supporting non-profit Certified Community Behavioral Health Clinics (CCBHC) as well as for-profit large enterprise and small business providers. Qualifacts has a loyal customer base, with more than 2,500 customers representing 75,000 providers serving more than 6 million patients.  Qualifacts was recognized in the 2022 and 2023 Best in KLAS: Software and Services report as having the top ranked Behavioral Health EHR solutions.

If you want to work inside an atmosphere where innovation has purpose, and your ambition works to support our customers and those they serve, please apply today!

We are specifically looking for healthcare product marketing candidates with experience in RCM, BI, Add-Ons, Virtual Care, and AI.

Responsibilities for the Product Marketing Manager

Product Positioning & Messaging

• Develop and refine product messaging that resonates with target audiences and aligns with the company’s value proposition for its BI and RCM solutions
• Collaborate with the Marketing Communications and Content team to create compelling content (e.g., case studies, pitch decks, collateral, website copy, and emails) to communicate and promote the core EHR products’ value and benefits effectively

• Differentiate our products from competitors through clear and innovative positioning

Go-to-Market (GTM) Strategy & Organizational Readiness

• Own and manage the end-to-end GTM process for new product launches and feature releases.
• Collaborate cross-functionally to ensure all teams are aligned and equipped for successful launches.
• Develop and maintain launch plans, including timelines, deliverables, and KPIs.

Market & Customer Research

• Conduct ongoing market analysis to identify trends, customer needs, and competitive dynamics
• Gather and analyze customer insights through surveys, interviews, and usage data
• Share actionable insights with product and marketing teams to influence roadmap and strategy

Sales Enablement & Training

• Develop and deliver training materials to empower the sales team with knowledge about products, positioning, and competitive differentiation
• Create and maintain sales tools such as playbooks, case studies, and ROI calculators
• Partner with sales leaders to address feedback and improve enablement initiatives

 Marketing Campaign Design & Execution

• Collaborate with demand generation and content teams to create targeted campaigns that drive awareness and adoption
• Align marketing campaigns with bookings goals for both new logo sales and customer cross-sell goals
• Measure and optimize campaign performance using data-driven insights

Qualifications of the Product Marketing Manager

• 5+ years of experience in B2B SaaS marketing, preferably product marketing roles, with a proven track record of developing and executing successful GTM strategies and marketing campaigns
• Strong understanding of the Behavioral Health B2B SaaS industry; including trends, key players, and best practices
• Experience in revenue cycle management healthcare products preferred
• Experience in market research, customer analysis, and segmentation for healthcare SaaS solutions
• Strong analytical skills with the ability to synthesize market and customer insights into actionable strategies
• Excellent communication and presentation skills, with experience delivering training to sales teams
• Familiarity with marketing tools (e.g., CRM systems, marketing automation platforms, and analytics tools)

Knowledge, Skills, and Abilities of the Product Marketing Specialist

• Demonstrated ability to manage multiple projects simultaneously and prioritize effectively
• Proven ability to translate complex technical concepts into clear, compelling messaging
• Collaborative mindset with the ability to work effectively across departments
• Excellent verbal and written communication skills
• Highly organized with the ability to meet multiple deadlines in a fast-paced environment.
• Self-motivated with ability to work effectively with others who are executing work.
• Skilled in Microsoft Office Suite
• Knowledge & Proficiency in Core Product Marketing Skill Areas:
  • Strategic business planning
  • Content strategy and generation
  • Competitor analysis
  • Solution positioning
  • Market segmentation
  • Buyer persona profile analysis, messaging and positioning
  • Product launch management and channel readiness

Qualifacts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.