Product Marketing Manager
Vesync
Full-time
On-site
Tustin, California, United States
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
The Opportunity:
The Product Marketing Manager plays a critical role, owning execution across assigned product categories and translating market, consumer, and competitive insights into concrete product and commercial actions. This role bridges product strategy with downstream Product Marketing responsibilities in retail and channel assortment ensuring that product to market fit, pricing, messaging, and packaging are aligned for success across the full product lifecycle. The Product Marketing Manager manages deliverables end-to-end, influencing both product direction and commercial readiness.
What you will do at VeSync:
- Strategy
- Shape product portfolio strategy including positioning, competitive white space identification, innovation pipeline opportunities, and long-term product differentiation
- Evaluate category drivers to inform strategic direction and opportunity prioritization
- Translate insights into clear, actionable strategies that guide product and commercial teams
- Commercial
- Drive commercial readiness by providing consumer insights that inform product value propositions, product stories, and claims.
- Translate insights into narratives that feed downstream commercial and channel strategies.
- Quantify opportunity sizes and recommend initiatives that enable category growth.
- Cross-functional Partnerships
- Partner closely with Product Managers (PMs) and Product Innovation (PI) teams to co-develop product concepts and validate consumer desirability.
- Collaborate with Brand Marketing / IMC to ensure alignment between product-market fit and brand/product positioning.
- Co-own final concept recommendations and influence roadmap decisions through insights and strategic rationale.
- Identify Growth Opportunities through Industry and Market Insights
- Assess category drivers, competitive trends, and unmet consumer needs.
- Quantify market opportunities and recommend initiatives to capture growth.
- Co-Develop New Product Concepts Using Regional and Global Insights
- Build product briefs rooted in insights and strategic priorities.
- Lead concept validation with target users.
- Co-own final concept recommendations with PM and Brand partners.
- Strategic Pricing & Target COGs
- Develop cost and pricing proposals aligned with consumer value expectations.
- Partner with finance on target COGs, pricing corridors, and margin objectives.
- Approve pricing for assigned product lines.
- Regional Portfolio Ownership & Roadmap Management
- Monitor lifecycle performance and identify optimization opportunities.
- Drive cross-functional updates to ensure alignment across regions and functions.
- Maintain and revise active product roadmaps based on insights, performance, and strategy.
- Product Positioning & Messaging Strategy
- Draft initial positioning frameworks and value propositions.
- Test messages with target consumers or users to ensure clarity and impact.
- Finalize and gain approval for product messaging for market readiness.
- Packaging Ownership
- Brief designers and agencies on packaging strategy and consumer requirements.
- Manage the overall packaging costs in relation to the overall product COG and MSRP target.
- Review packaging prototypes for alignment with brand, insights, and regulatory needs.
- Work with the Downstream PMM team to ensure the packaging of exterior messaging is competitive on the retail shelf before production.
- Approve final packaging for category launches.
What you bring to the role:
- Bachelor’s degree in Marketing, Business, or related field
- Up to 6 years in product marketing, product management, category management, or equivalent.
- Strong analytical skills with the ability to convert insights into actionable strategies.
- Experience working with PM, PI, Brand, and Finance teams across complex matrix organizations.
- Proven track record in both upstream strategy and downstream commercial execution.
- Excellent communication, storytelling, and cross-functional alignment capabilities.
Successful Candidate Attributes
- Ability to think strategically while executing with precision.
- Consumer- and insight-first mindset.
- Comfortable being the regional representative and leader for both upstream. product direction and downstream go-to-market readiness.
- Strong ownership mentality and ability to influence teams and management.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $130K Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Free Gym Membership
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen