Product Manager, Resident Onboarding
Second NatureToday, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, and get an answer to your question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.
So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.
That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.
We’re passionate about turning friction into triple win experiences for residents, investors, and managers. That way renting can be easy and rewarding for everyone.
And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win.
About the Role
Second Nature is dedicated to delivering a seamless and delightful experience for every new resident and property manager. Our new product, RO, is the leasing experience central to this mission. As a Product Manager, you'll be instrumental in driving the execution of critical features that directly ensure we are creating the best resident and PM experience in the single family rental market. You'll directly shape how thousands of users begin their journey with us. This role demands a bias for action, a commitment to measurable outcomes, and a relentless focus on delivering high-quality, user-facing features that fuel our rapid growth and set new industry standards. Apply today if you are a Product Manager with a strong sense of urgency, a passion for shipping impactful products, thrive in a dynamic, fast-paced environment and possess the technical fluency to collaborate deeply with engineering.
Key Outcomes
Enhanced Adoption & Engagement: 95% of a property manager’s leases are run through the system to include renewals and new leases by end of year.
Increased Resident Satisfaction & Retention: Grow Experience Satisfaction: Drive NPS in new resident satisfaction specifically related to the ease and clarity of the new digital lease experience to >50 by end of year.
Reduced Friction in Lease Flow: Decrease the average time required for a resident to complete the new lease process by 10%, improving conversion and efficiency for residents and property managers.
Position the product for scale: Launch at least 10 property managers on RO by end of year.
Competencies
Cross-functional Collaboration: Work closely with engineering and cross-functional partners to define technical specifications, user stories, and acceptance criteria that enable efficient development while upholding high standards for quality through testing and validation.
Ownership and Results: Assume full accountability for deliverables, proactively identifying and resolving issues to keep projects on track for market scale. Consistently ship intuitive, high-impact resident-facing features that improve onboarding completion rates and user satisfaction.
Data-Driven Impact: Analyze onboarding funnel data and user feedback to identify optimization opportunities. Continuously track feature performance post-launch, prioritizing measurable impact on key lease flow metrics over mere delivery milestones.
Scalable Documentation: Create and maintain detailed technical documentation, specifications, and process workflows to support scalable execution as the new lease experience expands.
Communicate for Execution and Growth: Clearly articulate product requirements, technical decisions, and rationale to drive alignment and fast execution. Embrace continuous learning by seeking feedback and adopting best practices in execution, communication, and product development.
About you
4+ years of product management experience with a proven track record of shipping high-impact features for externally facing products, ideally within a rapidly scaling or market-launch context.
Strong technical fluency with the ability to understand system architecture, APIs, and technical trade-offs to communicate effectively and confidently with engineering teams, especially as it pertains to complex transaction flows like leasing.
Demonstrated execution skills including writing clear product requirement specs, managing feature backlogs, and delivering projects on time with a strong bias for action and clarity.
Experience with agile development methodologies and familiarity with tools like Jira, Confluence, or similar project management platforms.
Data-driven approach with experience analyzing user behavior, feature performance metrics, and A/B testing results to drive a relentless focus on outcomes.
Excellent communication skills with the ability to translate complex technical concepts for diverse stakeholders while maintaining operational rigor.
Customer-centric mindset with experience gathering user feedback and incorporating it into feature development, particularly for critical user journeys like signing a lease.
Your previous success metrics
Successful launch of features that thousands of users interact with.
Confident communication with engineering teams about technical implementations and trade-offs.
Experience turning user problems into shipped solutions that drive measurable business impact, with a particular knack for optimizing critical conversion funnels.
Success in fast-paced environments where execution and delivery are paramount, embracing a growth mindset that values continuous learning and improvement
Embraced an exciting challenge of scaling a new product to market.
Remote Work Statement
This is a remote-first, work-from-home position with required bi-annual in-person company meetings (business travel covered by Second Nature). You must be available during scheduled working hours, with a distraction-free work environment and reliable high-speed internet.
AI Innovation
We're thrilled about the transformative potential of AI innovation and its ability to drive progress at Second Nature. As we continue to explore and integrate AI into our workflows, we’re eager to learn how you’ve embraced and implemented AI in your professional journey. In the interview process, we look forward to hearing about your experiences and exploring how we can collectively leverage AI technology to accelerate our growth.
Why Second Nature?
🩺 Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan
📍 Location: Work Remotely from anywhere in the US
📆 Flexibility: Open PTO and sick days
🤩 Culture: Diverse, inclusive, supportive, and growth-focused
🚀 Growth: Be part of a fast-growing team building a new category and making a real difference
💻 The Product: Award-winning, customer-loved platform that truly delivers on our mission
💟 Our Core Values
Pirate Ship, Not A Cruise Ship: We are innovators who move quickly and decisively.
Extreme Ownership: We own our results and act with integrity.
Grow the Pie: We deliver real outcomes for customers and stakeholders.
Massive Growth Takes Massive Growth: We seek out challenges and learn from them.
Purple Heart: We normalize the rebound and value resilience.
Be a Moment-Maker: We always look for ways to do the most we can.
Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.