About Centific

Centific is a frontier AI data foundry that curates diverse, high-quality data, using our purpose-built technology platforms to empower the Magnificent Seven and our enterprise clients with safe, scalable AI deployment. Our team includes more than 150 PhDs and data scientists, along with more than 4,000 AI practitioners and engineers. We harness the power of an integrated solution ecosystem—comprising industry-leading partnerships and 1.8 million vertical domain experts in more than 230 markets—to create contextual, multilingual, pre-trained datasets; fine-tuned, industry-specific LLMs; and RAG pipelines supported by vector databases. Our zero-distance innovation™ solutions for GenAI can reduce GenAI costs by up to 80% and bring solutions to market 50% faster.

Our mission is to bridge the gap between AI creators and industry leaders by bringing best practices in GenAI to unicorn innovators and enterprise customers. We aim to help these organizations unlock significant business value by deploying GenAI at scale, helping to ensure they stay at the forefront of technological advancement and maintain a competitive edge in their respective markets.

About Job

KEY RESPONSIBILITIES

Product-Led Growth (PLG) & Growth Loops

• Design and execute PLG strategies to drive self-serve adoption, activation, and viral expansion across crowd workers, domain experts, and enterprise clients
• Build and optimize growth loops — referral mechanics, certification sharing loops, time-to-first-value optimization, and community-driven acquisition — to compound user growth without paid spend
• Own the full activation funnel from signup through first task completion, identifying and eliminating every drop-off point
• Design onboarding flows that minimize friction, defer unnecessary steps, and get users to their activation moment as fast as possible
• Establish and track North Star metrics (activation rate, D7/D30 retention, referral rate, time-to-first-payout) and drive continuous improvement

User Engagement & Retention

• Apply consumer engagement principles — recommendation systems, personalization, gamification, progress mechanics, notifications — to drive habitual platform usage
• Lead user research, journey mapping, and behavioral analytics to identify friction points in onboarding, engagement, and retention
• Design intuitive user experiences that balance simplicity for crowd workers with power-user capabilities for enterprise stakeholders
• Partner with designers (or work independently) to create wireframes, mockups, and prototypes that communicate product vision

Product Strategy & Vision

• Partner with AVP of Product to define platform roadmap balancing foundational fixes with innovation and competitive differentiation
• Analyze competitive landscape across AI data platforms, gig workforce tools, and consumer engagement products — identify opportunities to win
• Translate business objectives and user insights into compelling product narratives and strategic initiatives
• Build business cases and prioritization frameworks (RICE, ICE, impact/effort) to guide roadmap decisions

Experimentation & Data-Driven Decision Making

• Design and execute A/B tests and multivariate experiments at scale to validate hypotheses and optimize user experiences
• Define KPIs and success metrics for all product initiatives; build dashboards providing real-time visibility into platform health and funnel performance
• Use SQL, Amplitude, Mixpanel, or equivalent tools to analyze user behavior and translate data into high-impact product decisions

Cross-Functional Leadership

• Collaborate with engineering, design, data science, recruitment, delivery, operations, and client teams to ship high-quality features on aggressive timelines
• Influence stakeholders across recruitment, delivery, sales, and customer success to align on product priorities and drive adoption
• Build trust with distributed engineering teams (including global development centers) through clear communication and stakeholder management
• Partner with marketing and go-to-market teams to position product capabilities and drive user acquisition

REQUIRED QUALIFICATIONS

Experience

• 5+ years of product management experience at consumer-facing platforms or high-growth B2C products
• Proven track record scaling products to millions of users — required; must demonstrate specific examples with metrics
• Direct experience with B2C user engagement growth: activation funnels, retention loops, viral mechanics, and recommendation systems
• Background at high-growth consumer platforms, B2C marketplaces, or gig/workforce platforms strongly preferred
• Experience with two-sided networks, marketplace platforms, or crowd/workforce management systems preferred

Skills & Expertise

• Product-led growth (PLG): Deep understanding of growth loops, activation funnels, onboarding optimization, retention tactics, referral mechanics, and viral growth
• User engagement: Experience applying recommendation systems, personalization, gamification, and notification strategies to drive habitual usage
• Experimentation & analytics: Hands-on A/B testing at scale; SQL required; Amplitude/Mixpanel preferred
• User experience design: Strong product sense, ability to evaluate and influence design decisions; familiarity with Figma or Sketch
• Competitive intelligence: Ability to analyze competitor products, identify market trends, and translate insights into product strategy
• Stakeholder management: Exceptional communication skills; ability to influence cross-functional teams and senior leadership

Technical Acumen

• Comfortable working with engineering teams on technical product decisions
• Understanding of APIs, system architecture, and data flows
• Familiarity with AI/ML concepts, recommendation systems, and LLM-based products (nice-to-have)

Mindset & Approach

• Bias to action: Ships MVPs quickly, iterates based on feedback, comfortable with ambiguity
• User-centric: Obsessed with understanding user needs, pain points, and behavior
• Data-informed: Uses data to validate hypotheses but balances with qualitative insights and product intuition
• Collaborative: Builds trust across teams, seeks input from stakeholders, operates with transparency

PREFERRED QUALIFICATIONS

• MBA or advanced degree in Computer Science, Engineering, Design, or related field
• Experience at high-growth consumer engagement platforms or fast-scaling B2C marketplaces
• Background in gig economy, crowd workforce, or on-demand marketplace platforms
• Experience in AI data, annotation, labeling, or crowd workforce platforms
• Experience launching 0→1 products or leading platform redesigns
• Familiarity with international/global product launches and localization
• Background in operations-heavy products (logistics, fulfillment, marketplace operations)

WHY JOIN CENTIFIC

• Impact: Help shape the future of AI by improving the data and human feedback that powers LLMs used by billions of people
• Competitive compensation: Base salary + performance bonus + full benefits — commensurate with consumer platform experience
• Growth Stage: Series A company preparing for Series B with aggressive growth targets — massive opportunity to scale product and career
• Autonomy: Work directly with AVP of Product and cross-functional leadership; high degree of ownership and decision-making authority
• Competitive Landscape: Work in the fast-moving AI data space — bring best practices from consumer platforms to help us win market share
• Team: Collaborate with 150+ PhDs and data scientists, 4,000+ AI practitioners, and 1.8M domain experts across 230+ markets

Salary: $120K - $135K Annually

Centific is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or expression, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider qualified applicants regardless of criminal histories, consistent with legal requirements.