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Product Manager

Area15
4 days ago
Full-time
On-site
Las Vegas, Nevada, United States

AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.

AREA15 is seeking a product leader to own its ticketed product portfolio, including οΏ½ la carte experiences, bundled passes, upgrades, and add-ons, from concept and launch through optimization and retirement. Reporting to the SVP, this role builds and manages the product roadmap, designs bundle and pass structures that grow average transaction value and conversion, and partners with Revenue Management on pricing, promotions, and yield. The position analyzes sales performance and guest feedback to improve existing products and develop new offers, works with tenant and venue partners on cross-venue bundles, and leads go-to-market planning with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience to ensure every product is set up accurately, communicated clearly, and positioned for success.

RESPONSIBILITIES AND DUTIES:

  • Own the AREA15 ticketed product portfolio across οΏ½ la carte experiences, bundled passes, upgrades, and add-ons, covering the full lifecycle from concept and launch to optimization and retirement.
  • Build and maintain the product roadmap, prioritized by revenue impact, guest demand, and operational feasibility.
  • Design bundle and pass structures, including tiers, inclusions, validity rules, and restrictions, that grow average transaction value and conversion.
  • Partner with Revenue Management on pricing strategy, dynamic pricing, promotions, and yield across channels and dayparts.
  • Analyze sales mix, attach rates, bundle take-rate, redemption, and channel performance to identify growing, underperforming, and cannibalizing products.
  • Translate guest feedback, onsite sales input, and market trends into product improvements and new offers.
  • Collaborate with tenant and venue partners to develop cross-venue bundles and partner products, including inventory, revenue share, and redemption logistics.
  • Manage product setup and accuracy in ticketing, POS, and e-commerce platforms, including inventory, rules, and integrations.
  • Lead go-to-market planning for new products with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience, including positioning, sales enablement, and training materials.
  • Continued review of sales materials such as kiosks, website, etc. to ensure communication is accurate and effective
  • Establish product KPIs, run tests such as A/B tests, pilots, and limited-time offers, and report results and recommendations to the SVP.
  • Benchmark competitive attractions and entertainment offerings in Las Vegas and comparable markets.
  • Ensure product terms, refund and exchange policies, and guest-facing descriptions are clear, consistent, and compliant.
  • Demonstrated ability to effectively use AI-enabled tools and technology to improve productivity, efficiency, and decision-making.
  • Respond to time sensitive matters.
  • Demonstrate ART! (AREA15's service standards) in every guest interaction.
  • Adhere to department and company policies and procedures.
  • Maintain a professional, polished appearance in line with AREA15 standards.
  • Work various shifts, including nights, weekends, and holidays.
  • Perform other work-related duties as assigned.
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