Role : Product Manager - A/B Testing
Location : San Francisco CA (100% Onsite)
Full Time
Description
Kforce has a client in San Francisco, CA that is seeking a Product Manager - A/B Testing. Summary: The Product Manager, A/B Testing, will conceptualize, design, and deliver digital A/B testing strategies designed to improve site performance and the relevancy of our on-site experience to customers. This person will define both the long-term roadmap and manage day to day strategy and execution of our A/B testing efforts with significant opportunities to drive positive KPI growth. Responsibilities:
• Lead the definition, prioritization and scoping of test experiences for engineering team
• Craft business requirements and user stories and to support our testing engineering teams through solution design, development, QA, and implementation phases of delivery
• Ensure each test idea has a business opportunity driven by data, a clear audience definition, measurable KPIs, an execution plan, and stakeholder buy in
• Work with your Product Analytics partner to define KPIs and metrics for tests, monitor test performance, and review postmortem results & recommendations
• Drive action based on test results that align with the business goals, including development of future test ideas
• Identify testing opportunities using test results analysis and other touchpoints (UX studies, analytics reporting, market and industry trends, competitor product analysis. etc.)
• Collaborate with brand partners to ideate on testing opportunities to maintain a full pipeline of experiments for engineering
• Create and execute test campaigns using Adobe Target and homegrown A/B testing solution, including audience creation, enlisting IT development resources for more complicated functional test treatments
• Work with the rest of the Product Analytics & Experimentation team to foster a culture of data-driven decision making across e-commerce that encourages validating or disproving assumptions about how we believe customers may react to various site experience scenarios
Requirements
• 5+ years of Product Management experience in technology organizations, with some of that time focused on experimentation - you identify as a product person
• Self-starter who can ramp up quickly and thrive in a fast-paced environment
• Strong attention to detail and organizational skills to manage multiple projects at once
• Excellent communication skills and ability to work with all levels of end users and technical resources harmoniously
• Comfortable presenting program strategy and results to senior management
• You have a point-of-view about how technology teams should engage to iteratively deliver value for the customer (ideally with Lean or Agile principles)
• Relevant experience working with at least one testing tool (Adobe Target, Optimizely, or similar)
• Strong analytical abilities and interest to use data and metrics to back up recommendations and drive actions
• Baseline understanding of statistical concepts in A/B test analysis: Understanding Statistical significance, confidence intervals, and Sample Size requirements are a must when working with Product Analytics partners to understand tests results
• High energy and results oriented with a passion for the role - looking to drive improvements and change
• Retail e-Commerce experience preferred
• Ability to work effectively with teams in a collaborative, cross-functional environment
• Highly organized with a strong attention to detail and the ability to meet deadlines
• Excellent written and verbal communication skills, with the ability to present data insights clearly to various stakeholders