Principal Product Manager- Monetization

Here are a few reasons why we think you’d love working here:  

Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.  

Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.   

Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.  

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.  

We’re looking for a Principal Product Manager to lead the strategy, evolution, and growth of our subscription plans and tiering ecosystem, as well as new monetization opportunities. 

You’ll help drive the vision and roadmap for plans, packaging, and pricing-adjacent experiences, helping ensure we deliver the right products and features to customers. This role sits at the intersection of consumer behavior, growth strategy, monetization, and product experience. 

The ideal candidate combines strong product instincts with analytical rigor and has deep experience driving growth in subscription, marketplace, or consumer technology businesses. 

• Define and execute the long-term strategy for subscription plans and tiering, and evaluate new monetization opportunities. 

• Drive plan portfolio evolution across tiers and plans, including students plans and emerging offerings 

• Build differentiated experiences tailored to distinct consumer segments, behaviors, and willingness-to-pay profiles 

• Partner with Pricing, Finance, Data Science, and Other Product teams to optimize our offering. 

• Translate user insights, market trends, and behavioral data into clear product opportunities and prioritization decisions 

• Define success metrics and own experimentation frameworks to evaluate customer and business impact 

• Collaborate closely with Engineering, Design, Research, and Analytics teams to deliver high-impact customer experiences at scale 

• Balance customer value, revenue outcomes, operational complexity, and platform scalability in product decisions 

• Influence executive stakeholders with clear communication, strategic thinking, and data-informed recommendations 

• Stay current on industry trends across streaming, subscriptions, creator ecosystems, and digital consumer products 

• 10+ years of product management experience building and scaling consumer-facing digital products 

• Strong experience in subscriptions, monetization, growth, pricing & packaging, membership programs, or marketplace ecosystems 

• Proven track record driving measurable business outcomes such as subscriber growth, conversion, retention, engagement, or revenue expansion 

• Deep understanding of experimentation, A/B testing, customer segmentation, and lifecycle optimization 

• Strong analytical skills and comfort working with data to inform product strategy and prioritization 

• Experience leading cross-functional initiatives across Product, Engineering, Design, Analytics, Finance, and Marketing 

• Ability to simplify complex problems and align teams around a clear product vision 

• Excellent communication and stakeholder management skills, including experience presenting to senior leadership 

• Customer-obsessed mindset with strong product intuition and attention to user experience details 

• Experience working in streaming, media, entertainment, SaaS, fintech, marketplaces, or subscription-based businesses is strongly preferred 

Nice to Have 

• Experience managing multi-tier subscription ecosystems across international markets 

• Familiarity with pricing strategy, promotions, billing systems, or commerce platforms 

• Experience with personalization, recommendations, or machine learning-driven growth systems 

Why This Role Matters 

• Plans and tiering are central to how customers experience value and how the business grows sustainably. This role will shape how millions of customers experience our products over time. 
• You’ll have the opportunity to drive highly visible initiatives, influence strategy, and build experiences that directly impact customer satisfaction, retention, and long-term growth.