Principal Outbound Product Manager - App Engine

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking an experienced Outbound Product Manager to drive go-to-market (GTM) strategy, sales enablement, and customer/partner engagement for core App Engine products. These solutions help our customers unlock the full power of the ServiceNow AI Platform through developer focused products like ServiceNow Studio and admin oriented offerings like App Engine Management Center that simplify and streamline governance and software development lifecycle activities.

Role: 

You will be responsible for leading GTM Strategy, supporting the definition and execution of launch plans for new App Engine products & features, and collaborating with inbound PM, marketing, and sales teams. You will act as a trusted advisor to customers and partners, guiding them through product journeys and gathering feedback to inform roadmap decisions.

To support our internal stakeholders, specifically sales teams, you will develop technical content and enablement materials that articulate the differentiating value of App Engine and Generative AI offerings. As you bring new products and capabilities to market, you’ll partner with pricing strategy and operations teams to optimize product packaging and pricing for market adoption.

This role involves extensive cross-functional collaboration, requiring in-depth engagement with technical sellers, customer outcomes, product success, training, and certification teams to ensure alignment and execution.

You will serve as subject matter expert for your products, providing thought leadership internally and externally and representing App Engine in strategic customer conversations, industry events, and internal forums to amplify product awareness.

What you get to do in this role:

• Develop a deep understanding of our App Engine products, including use cases, gains, pains, and success outcomes
• Support high profile customers as they adopt ServiceNow’s latest App Engine capabilities
• Represent the voice of the customer to influence product quality and roadmap direction
• Attain a high level of technical acumen with ServiceNow’s GenAI capabilities
• Lead early access initatives to validate forthcoming product capabilities
• Develop high-quality technical enablement content that describes the differentiating value of product innovation with App Engine products and facilitates adoption at scale
• Solicit ongoing Voice of Customer (VOC), along with partner, field, support, and BUs’ feedback on product roadmap to inform product strategy, identify candidates for customer programs and references
• Develop best practices assets and conduct quarterly product onboarding sessions to drive adoption by customers and partners
• Own community presence and adoption oriented content for the solutions
• Become a trusted resource to promote the ServiceNow vision with industry influencers, strategic partners, and analyst firms
• Lead and influence cross-functional teams to accomplish our goals

Qualifications

To succeed in this role you have:

• A minimum of 8 years of related experience; MBA with 6 years of related customer-facing experience in product management, presales consulting, technical business development, or management consulting at an enterprise software company or SaaS company (preferred)
  • 5+ years of experience in application development on the ServiceNow platform 
• Extreme sense of ownership – own the problem, the process, and the outcome. Some things may need “driving by influence”, others may need executing yourself in a hands-on manner, and yet others will need delegation. 
• Strong bias towards action, and a sense of urgency to “win” in the market.
• Experience operating in an ambitious environment and driving the adoption of new and emerging products
• Consistent track record of working cross-functionally to deliver business impact
• Demonstrated customer obsession in engagements
• Demonstrated consistent ability to drive both strategy and results.
• Excellent people and presentation skills to engage with all levels of customers, colleagues, cross-functional teams, and partners. 
• Strong networking and influencing skills; able to drive extended and virtual teams
• Outstanding written and oral communication skills.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry

#productjobs

For positions in this location, we offer a base pay of $163,600 - $286,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.