Financial Product Manager-Deposit Solutions

Farmers Insurance Federal Credit Union is seeking a strategic and results-driven Product Manager – Deposit Solutions to lead the growth, optimization, and innovation of our deposit product portfolio. This high-impact role will manage the end-to-end lifecycle of deposit products—including checking, savings, CDs, and money market accounts—with full P&L responsibility. 

The ideal candidate is an analytical thinker and effective cross-functional leader with a strong background in financial services. You’ll drive product performance through data-driven strategies, member-centric innovation, and collaboration across teams including Marketing, Retail, Finance, and Compliance. 

KEY RESPONSIBILITIES 

• Manage the full product lifecycle and P&L for all deposit products. 

• Develop and execute product strategies informed by data, member feedback, market trends, and competitive analysis. 

• Optimize product features, pricing, and positioning to improve performance, grow balances, and deepen member relationships. 

• Define and monitor KPIs for product performance, profitability, and market penetration. 

• Lead go-to-market initiatives in partnership with internal stakeholders. 

• Analyze portfolio trends to identify opportunities for innovation or refinement. 

• Ensure compliance with regulatory requirements and internal policies in collaboration with Legal and Compliance teams. 

• Serve as a key advocate for the deposit portfolio and its strategic direction. 

• Partner with digital and branch teams to ensure consistent, high-quality member experiences across all channels. 

QUALIFICATIONS 

• Strong business acumen and product management experience in financial services. 

• Solid understanding of deposit product profitability, pricing strategies, and member behavior. 

• Strategic thinker with the ability to execute tactically. 

• Excellent communication, collaboration, and cross-functional leadership skills. 

• Passion for delivering member-first, value-driven financial solutions. 

• Deep knowledge of relevant banking regulations. 

• Ability to craft compelling value propositions for diverse member segments 

EXPERIENCE 

• Bachelor’s degree in Business, Finance, Marketing, or a related field. 

• Five + years of experience in product management, banking, or credit union environments. 

• Proven experience managing P&L for deposit products. 

• Experience with regulatory considerations impacting deposit accounts. 

Why Join Us: 

At Farmers Insurance Federal Credit Union, you’ll help shape the future of deposit solutions that support our members’ financial well-being.  We’re building smarter, simpler, and more valuable financial tools — and we’re looking for someone who shares that vision.