Director of Product Marketing

Director of Product Marketing

ONSITE ONLY / (near) Ann Arbor MI

Salary: $160-165k, Bonus up to 25% company equity

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Job Overview:

We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our client's  partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success.

Position Responsibilities:

Channel Partner Program Leadership
- Build, lead, and expand our channel partner ecosystem
- Identify, evaluate, and qualify new channel partners
- Develop and manage onboarding and ramp-up programs
- Create partner toolkits and track partner KPIs
Sales & Partner Enablement
- Create best-in-class sales enablement assets
- Lead product marketing programs and co-marketing initiatives
- Train internal teams and external partners
Product Strategy & Roadmap
- Partner with R&D and Executive Leadership to maintain a multi-year product roadmap
- Translate field and partner feedback into actionable product requirements
- Own product-level positioning, IP maintenance, and differentiation strategies
Go-to-Market (GTM) Ownership
- Own end-to-end GTM strategy for product offerings and specification pathways
- Build and execute launch plans
- Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings
Client Engagement & Market Intelligence
- Serve as a hands-on product expert
- Conduct ongoing market and competitive analyses
- Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing
Storytelling & Thought Leadership
- Shape our product narrative across channels
- Develop messaging frameworks, case studies, application notes, and thought-leadership content

Qualifications:

7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials
Proven experience building and managing channel partner programs

Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred

Exceptional storytelling and communication skills
Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator) a plus

Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution

A passion for innovation and improving how buildings are designed, constructed, and operated

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To apply, please submit your resume and portfolio link/case studies for immediate consideration.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity

All applicants must complete and pass a drug screening and background check. Our process is a 10-panel drug screen which includes marijuana.