Associate Product Manager – Consumables

About The Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview Of Position

The Associate Product Manager, Consumables supports the development and execution of the company’s product strategy from innovation through commercialization to product lifecycle and portfolio management. The Associate Product Manager, Consumables works in partnership with R & D, Scientific & Clinical Affairs, Marketing, Supply Chain, Finance, and others.

II. Job Responsibilities

1. Supports product lifecycle management for OPTAVIA product portfolio, inclusive of strategic planning and research, business case development, product positioning, pricing, packaging, commercialization, and launch.
2. Understands competitive landscape and customer feedback and applies key insights to enhance product portfolio. 
3. Analyzes data and reports on product portfolio performance and translates learnings into actionable recommendations to drive business growth. 
4. Influences evolution of OPTAVIA’s product portfolio and funnel within company’s strategic priorities. 
5. Prepares and delivers ongoing business updates and reports, including monthly business reviews on active projects to senior leadership. 
6. Supports and participates in consumer and industry research projects, as needed, to provide key learnings and strategic implications for new product introductions.
7. Identifies products for discontinuation and manages SKU rationalization process.
8. Collaborates with cross-functional teams to develop and execute go-to-market strategies for new product launches.
9. Supports Director, Consumable Product & Plan Management in other duties as assigned.

III. Scope

The Associate Product Manager, Consumables will report to the Director, Consumable Products & Plan Management and will have no direct reports. 

IV. Knowledge, Education, Skills & Abilities

• Bachelor’s degree in marketing or business.
• 1-3 years’ experience in product portfolio management/product marketing/brand management. 
• Consumer packaged goods experience.
• Passion for health and wellness. 
• Experience managing products from development through launch. Demonstrated success defining and launching products.
• Experience leading cross-functional teams and proven ability to build strong relationships. 
• Must demonstrate initiative and the ability to manage multiple assignments and competing priorities in a timely manner and with little supervision.
• Strong attention to detail. 
• Ability to problem solve and find alternate solutions to keep projects on track and on strategy
• Adaptive to the needs of the business and ability to pivot. 
• Passionate about delivering brand growth and driving company mission forward. 
• Ability to master relationships and demonstrate accountability, balancing short-term and long-term goals. 
• Excellent communication skills including written, oral, and presentation.
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Exceptional analytical capabilities.

Bonus, but not required: 

• MBA
• Stage-gate experience  

At Medifast, Relationships Are At The Center Of What We Do! 

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.

We Lead By…

Mastering Relationships: We build trust, promote collaboration and we are reliable.

Being Innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

More About Medifast

Medifast (NYSE: MED) is the 40+ year old health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA ® , which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. OPTAVIA provides unparalleled coaching support along with community, tailored nutrition and healthy habits, and empowers people to master their weight loss journey through each stage of life. Through the company’s collaboration with national virtual primary care provider LifeMD® (Nasdaq: LFMD) and its affiliated medical group, customers now have access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. Visit MedifastInc.com and OPTAVIA .com for more information and follow @Medifast on X and LinkedIn .

Thank you for taking the time to learn more about Medifast.

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