This guide is best for:
- PM candidates actively interviewing at Amazon who need to understand the specific process and expectations
- PMs preparing for Amazon's unique culture and values — what they look for goes beyond generic PM skills
- Anyone researching Amazon PM roles to decide whether to apply and how to position themselves
Amazon PM Interview Overview
Amazon's PM interview process is deeply rooted in its 16 Leadership Principles. Every single interview question — behavioral, product, or technical — is evaluated through the lens of these principles. The process is known for its "Bar Raiser" mechanism, where an independent interviewer ensures hiring standards remain high. Amazon PMs (called "Product Managers - Technical" or PMTs) are expected to be customer-obsessed, data-driven, and highly autonomous. The behavioral loop is the most critical component, often accounting for 60-70% of the overall evaluation.
Interview style: Leadership Principles-driven behavioral interviews combined with product and technical assessments. Heavy emphasis on STAR storytelling and demonstrated past behavior as a predictor of future performance.. The full process typically takes 4-6 weeks from first contact to offer decision.
Key question types: Behavioral, Leadership, Product Sense, Technical, Strategy. Read on for a complete breakdown of each interview round, what Amazon looks for, and how to prepare effectively.
The Amazon Interview Process
The Amazon PM interview process consists of 4 stages over approximately 4-6 weeks. Here is what to expect at each step.
Recruiter Screen
Interviewers: Technical Recruiter
Phone Screen
Interviewers: Hiring Manager or Senior PM
Onsite Loop (Virtual or In-Person)
Interviewers: Hiring Manager, Senior PMs, Engineering Manager, Bar Raiser, Cross-functional Partner
Debrief and Decision
Interviewers: All interviewers including Bar Raiser
What Amazon Looks For
Core Competencies
- Customer Obsession — deep commitment to understanding and serving the customer
- Ownership — thinking long-term, acting on behalf of the entire company, never saying "that's not my job"
- Bias for Action — making progress with calculated risk-taking rather than endless analysis
- Dive Deep — operating at all levels, staying connected to details, and auditing frequently
- Earn Trust — listening attentively, speaking candidly, and treating others respectfully
- Think Big — creating and communicating bold direction that inspires results
- Deliver Results — focusing on key inputs and delivering them with the right quality and timeliness
- Invent and Simplify — expecting and requiring innovation from teams and always finding ways to simplify
Cultural Values
Customer Obsession — start with the customer and work backwards
Ownership — act on behalf of the entire company, think long-term
Invent and Simplify — find new ways to simplify complex problems
Are Right, A Lot — have strong judgment and good instincts
Learn and Be Curious — never stop learning, always explore new possibilities
Hire and Develop the Best — recognize exceptional talent
Insist on the Highest Standards — continually raise the bar
Think Big — create and communicate a bold direction
Bias for Action — speed matters in business
Frugality — accomplish more with less
Earn Trust — listen, speak candidly, treat others respectfully
Dive Deep — operate at all levels, stay connected to details
Have Backbone; Disagree and Commit — respectfully challenge, then commit wholly
Deliver Results — focus on key inputs and deliver quality on time
Strive to be Earth's Best Employer
Success and Scale Bring Broad Responsibility
Technical Expectations
Amazon's PMT (Product Manager - Technical) role expects strong technical depth. You should be comfortable discussing system design, understand distributed systems concepts, be familiar with AWS services at a high level, and be able to engage in architectural discussions with engineers. For non-technical PM roles, the bar is lower but you still need to demonstrate technical fluency.
Sample Amazon Interview Questions
These are representative questions asked in Amazon PM interviews. Use them to practice your frameworks and thinking approach.
Tell me about a time when you had to make a decision without having all the data you needed.
Key Points to Cover:
- -Set up the situation: what decision, what was at stake, what data was missing
- -Explain why waiting for more data was not an option
- -Detail the framework or heuristics you used to make the decision
- -Show how you mitigated risk (reversible vs. irreversible decisions)
- -Share the outcome with specific metrics
- -Connect to Bias for Action: speed matters in business
Tips:
- Amazon distinguishes between one-way door (irreversible) and two-way door (reversible) decisions
- Show that you calculated the cost of inaction
- Demonstrate comfort with ambiguity while still being thoughtful
Describe a time when you went above and beyond for a customer (internal or external).
Key Points to Cover:
- -Identify the customer and their need clearly
- -Explain what "standard" response would have been
- -Detail the extra effort you invested and why
- -Show the impact on the customer experience
- -Demonstrate that you earned the customer's trust
- -Quantify the outcome wherever possible
Tips:
- Customer can be internal (engineering team, business partner) or external
- Show that you proactively identified the customer need, not just responded reactively
- Demonstrate personal sacrifice or trade-offs you made for the customer
You are the PM for Amazon Fresh. How would you design a feature to reduce food waste while maintaining customer satisfaction?
Key Points to Cover:
- -Start with customer segments: health-conscious, budget-conscious, environmentally aware
- -Identify the root causes of food waste: over-ordering, unclear expiration, poor inventory management
- -Propose solutions: smart portion recommendations, "use by" notifications, discounted near-expiry bundles, AI-powered meal planning
- -Prioritize by customer impact and operational feasibility
- -Define metrics: food waste reduction %, customer satisfaction score, basket accuracy, reorder rate
- -Consider the business case: reduced waste = reduced costs = better margins
Tips:
- Frame this as a win-win: good for customers, good for business, good for the environment
- Reference Amazon's sustainability commitments
- Think about both the supply side (inventory) and demand side (customer behavior)
Tell me about a time you disagreed with your manager or a senior stakeholder. How did you handle it?
Key Points to Cover:
- -Clearly state what the disagreement was about and why it mattered
- -Show that you did your homework: data, customer research, analysis
- -Describe how you respectfully presented your case
- -Explain the resolution — whether you won them over or committed to their direction
- -Show the outcome and what you learned
- -Demonstrate that you committed fully once a decision was made, regardless of the outcome
Tips:
- Choose a substantive disagreement, not a trivial one
- Amazon values conviction AND commitment — show both
- Even if you "lost" the disagreement, show that you committed and learned
How would you measure the success of Amazon Prime and identify opportunities for improvement?
Key Points to Cover:
- -Define Prime's North Star: member lifetime value (LTV) or member engagement breadth
- -Input metrics: sign-up conversion rate, feature adoption (video, music, delivery), purchase frequency
- -Output metrics: retention rate, spend per member, cross-product usage
- -Identify improvement opportunities by analyzing cohort behavior and feature adoption gaps
- -Consider the flywheel: more members → more investment in benefits → more value → more members
- -Guardrail metrics: cost per member, member satisfaction, delivery SLA compliance
Tips:
- Think about Prime as an ecosystem, not just free delivery
- Reference the flywheel concept
- Consider different member segments: new, mature, at-risk
Tips & Red Flags
Do This
- +Memorize and deeply understand all 16 Leadership Principles — they are the backbone of every evaluation
- +Every answer to every question should connect to at least one Leadership Principle
- +Prepare 15-20 unique STAR stories — you will cycle through many in the 5-round onsite
- +Quantify everything: revenue impact, user growth, efficiency gains, time saved
- +Practice going 3-4 levels deep on each story — Amazon interviewers will probe extensively
- +Think "Working Backwards" — always start with the customer and their needs
- +Be ready for the Bar Raiser — this interviewer is from a different team and may be tougher
- +Show Ownership: never say "that wasn't my responsibility" — take ownership of outcomes
- +Demonstrate Dive Deep: show that you get into the details, not just high-level strategy
- +Practice writing a 6-pager or PR/FAQ — even if not directly tested, the mindset helps
Avoid This
- -Not knowing the Leadership Principles or being unable to map stories to them
- -Vague answers without specific metrics, timelines, or outcomes
- -Taking credit for team accomplishments without acknowledging others
- -Showing lack of customer focus or defaulting to technology-first thinking
- -Being unable to go deep on details when probed by the interviewer
- -Demonstrating a "that's not my job" mentality (violates Ownership)
- -Being unwilling to disagree or showing lack of conviction
- -Giving rehearsed-sounding answers without genuine reflection
How to Prepare for Amazon
Must-Know Before Your Interview
All 16 Amazon Leadership Principles — memorize and internalize them
Amazon's "Working Backwards" process (starting with a press release)
The Bar Raiser process and its significance
Amazon's major businesses: e-commerce, AWS, advertising, Prime, Alexa, devices
Amazon's flywheel concept and how different businesses reinforce each other
The two-pizza team structure and how PM ownership works
Amazon's approach to metrics and input/output metrics
Recent innovations and strategic priorities (AI/ML, healthcare, same-day delivery)
Recommended Preparation
- Create a Leadership Principles matrix: map 2-3 stories to each of the 16 principles
- Practice STAR stories until they are natural and concise (2-3 minutes each)
- Read "Working Backwards" by Colin Bryar and Bill Carr for insider Amazon perspective
- Write a mock 6-pager or PR/FAQ for a product idea to practice Amazon's writing culture
- Study Amazon's annual shareholder letters (Jeff Bezos and Andy Jassy)
- Practice product design questions with a customer-obsession lens
- Do mock interviews with someone who knows Amazon's interview style
- Prepare to go 3-4 levels deep on every story — Amazon interviewers probe extensively
Frequently Asked Questions
How difficult is the Amazon PM interview?
The Amazon PM interview is rated 4/5 in difficulty (Hard). The process typically takes 4-6 weeks and involves 4 stages. Amazon's interview style is described as: Leadership Principles-driven behavioral interviews combined with product and technical assessments. Heavy emphasis on STAR storytelling and demonstrated past behavior as a predictor of future performance.. Key question types include Behavioral, Leadership, Product Sense, Technical, Strategy.
What is the Amazon PM interview process?
The Amazon PM interview consists of 4 stages: Recruiter Screen, Phone Screen, Onsite Loop (Virtual or In-Person), Debrief and Decision. The total timeline is approximately 4-6 weeks. Debrief and Decision is the final stage, where consensus discussion on each leadership principle, bar raiser ensures consistent standards, level calibration and team fit, hire / no-hire decision are evaluated.
What does Amazon look for in PM candidates?
Amazon evaluates PM candidates on these core competencies: Customer Obsession — deep commitment to understanding and serving the customer; Ownership — thinking long-term, acting on behalf of the entire company, never saying "that's not my job"; Bias for Action — making progress with calculated risk-taking rather than endless analysis; Dive Deep — operating at all levels, staying connected to details, and auditing frequently; Earn Trust — listening attentively, speaking candidly, and treating others respectfully; Think Big — creating and communicating bold direction that inspires results; Deliver Results — focusing on key inputs and delivering them with the right quality and timeliness; Invent and Simplify — expecting and requiring innovation from teams and always finding ways to simplify. Culturally, they value: Customer Obsession — start with the customer and work backwards, Ownership — act on behalf of the entire company, think long-term, Invent and Simplify — find new ways to simplify complex problems. Amazon's PMT (Product Manager - Technical) role expects strong technical depth. You should be comfortable discussing system design, understand distributed systems concepts, be familiar with AWS services at a high level, and be able to engage in architectural discussions with engineers. For non-technical PM roles, the bar is lower but you still need to demonstrate technical fluency.
What types of questions are asked in Amazon PM interviews?
Amazon PM interviews focus on Behavioral, Leadership, Product Sense, Technical, Strategy questions. Example questions include: "Tell me about a time when you had to make a decision without having all the data you needed." Preparation should emphasize: All 16 Amazon Leadership Principles — memorize and internalize them; Amazon's "Working Backwards" process (starting with a press release); The Bar Raiser process and its significance.
How should I prepare for a Amazon PM interview?
To prepare for Amazon PM interviews: Create a Leadership Principles matrix: map 2-3 stories to each of the 16 principles. Practice STAR stories until they are natural and concise (2-3 minutes each). Read "Working Backwards" by Colin Bryar and Bill Carr for insider Amazon perspective. Write a mock 6-pager or PR/FAQ for a product idea to practice Amazon's writing culture. Study Amazon's annual shareholder letters (Jeff Bezos and Andy Jassy). Practice product design questions with a customer-obsession lens. Do mock interviews with someone who knows Amazon's interview style. Prepare to go 3-4 levels deep on every story — Amazon interviewers probe extensively. Make sure you also know: All 16 Amazon Leadership Principles — memorize and internalize them; Amazon's "Working Backwards" process (starting with a press release); The Bar Raiser process and its significance. Allow 4-6 weeks for the full process.
What are common mistakes in Amazon PM interviews?
Common red flags that Amazon interviewers watch for include: Not knowing the Leadership Principles or being unable to map stories to them; Vague answers without specific metrics, timelines, or outcomes; Taking credit for team accomplishments without acknowledging others; Showing lack of customer focus or defaulting to technology-first thinking; Being unable to go deep on details when probed by the interviewer; Demonstrating a "that's not my job" mentality (violates Ownership); Being unwilling to disagree or showing lack of conviction; Giving rehearsed-sounding answers without genuine reflection. To stand out, focus on: Memorize and deeply understand all 16 Leadership Principles — they are the backbone of every evaluation; Every answer to every question should connect to at least one Leadership Principle; Prepare 15-20 unique STAR stories — you will cycle through many in the 5-round onsite.
How long does the Amazon PM interview process take?
The Amazon PM interview process typically takes 4-6 weeks from initial recruiter screen to final decision. This includes 4 stages: Recruiter Screen (30 minutes), Phone Screen (60 minutes), Onsite Loop (Virtual or In-Person) (5-6 hours (5 rounds)), Debrief and Decision (1-2 weeks (no candidate involvement)). Timelines may vary depending on team urgency and candidate availability.
About the Author

Aditi Chaturvedi
·Founder, Best PM JobsAditi is the founder of Best PM Jobs, helping product managers find their dream roles at top tech companies. With experience in product management and recruiting, she creates resources to help PMs level up their careers.