Product Manager

Valcom isn't just a company — it's a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we're shaping the future of how people connect and save lives around the world. Virtually all of Valcom's products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.

We have an immediate opening for a Product Manager. This position is responsible for driving the strategy, development, and performance of Valcom’s product offerings across various market segments. Responsibilities include a balance of market analysis, product development, translating customer needs and market trends into actionable product strategies, and cross-functional coordination to ensure product success from concept to commercialization. 

We are seeking candidates who have knowledge in paging, intercom systems, emergency notification systems, IP and cloud-based solutions, and the healthcare facilities market; five + years of experience in product management, preferably in technology or industrial sectors; excellent leadership, communication, and project management skills; analytical mindset with a focus on data-driven decision making; Bachelor’s degree in business , marketing, or related field required, MBA or advanced degree preferred.

This is an exempt, full-time, benefitted position. In addition to health, dental vision, PTO, and retirement, Valcom is proud to be a part of Potter Global Industries. Our private equity firm, KKR, offers a unique benefit and opportunity for all employees to participate in an ownership program of Potter Global Technologies. Being a co-owner allows each employee to play a more direct role in the business itself and reap the financial benefits of the Company’s success. It’s a unique employee benefit that you won’t find with our competitors. Come join a culture of innovation where creativity thrives, and every voice is valued.

Essential Functions:

• Market Research & Analysis: Analyze industry trends, customer feedback, and competitor activities to identify opportunities for new products or improvements to existing products.
• Product Strategy Development: Develop and implement product strategies that align with Valcom’s long-term business objectives and market demands.
• Product Lifecycle Management: Oversee the full product lifecycle, including ideation, development, launch, and post-launch performance evaluation. 
• Cross-functional Leadership: Collaborate with engineering, sales, marketing, and customer support teams to ensure seamless product development and delivery. 
• Customer Insight & Engagement: Engage with customer to gain a deep understanding of their needs and challenges, ensuring products meet or exceed expectations.
• Go-to-Market Planning: Develop go-to-market strategies, including pricing, product positioning, and sales enablement to drive product adoption and revenue growth.
• Competitive Analysis: Monitor and analyze competitor products, positioning, and strategies to ensure Valcom Maintains a competitive edge. 
• Sales & Marketing Support: Provide product training, resources, and support to sales and marketing teams to drive awareness and adoption.
• Performance Metrics: Track product performance against key metrics such as revenue, profitability, and customer satisfaction to inform future strategy. 

Required Skills/Abilities:

• Proven ability to manage products from concept to market
• Strong business acumen with an ability to understand market trends and customer needs. 
• Excellent leadership, communication, and project management skills.
• Ability to work effectively with cross-functional teams and stakeholders
• Analytical mindset with a focus on data-driven decision making 

Work Environment/Physical Demands/Travel:

This job operates in a professional office environment with minimum exposure to temperature extremes and noise. Routinely uses standard office equipment such as computers, phones, and photocopiers. Physical demands include prolonged periods of time sitting and working on a computer; the ability to communicate information and ideas so others will understand; exchange accurate information; solve complex problems; and ability to observe details at close range.

• Bachelor’s degree in business, marketing, or a related field, MBA or advanced degree preferred
• 5+ years of experience in product management, preferably in technology or industrial sectors. 

Preferred Qualifications

• Experience with technology or industrial products
• Familiarity with agile product development processes. 
• Proficiency in market analysis and financial forecasting